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Getting, and Keeping Customers in the Age of "Like"
"Do what you do so well that they will want to see it more and bring their friends."
-Walt Disney
Nordstrom. Starbucks. Zappos. L.L. Bean. Over the years, companies that have focused on building relationships with customers have become leaders in their respective industries.
Long before Facebook popularized the "Like" button, these companies were focused on building relationships with customers, inspiring repeat visits and word of mouth recommendations with a dogged devotion to a customer-centric business mindset.
Today, increasing sales and developing customer relationships go hand-in-hand. According to an article by Business 2 Community, customer relationship management (CRM) is one way successful businesses today are increasing sales by strengthening relationships with customers.
The article discusses a few ways CRM can increase sales:
- Eliminate inactive activity. Often time and money are wasted on giving presentations and sending irrelevant information to uninterested individuals. By categorizing leads using CRM tools such as the recently launched cloud-based CRM service, CampaignerCRM, you can use company resources efficiently and present relevant information to these groups, rather than wasting time and resources on presenting the wrong type of information to the wrong group of leads.
- Increase frequency. You can send customized emails to specific groups of prospects and customers. Social CRM allows you can tap into the pool of information that lies within Facebook, LinkedIn, and Twitter accounts. With this information you can segment customers and leads into groups and send them emails that appeal to their likes.
- Increase the momentum. Automated workflow allows the sales process to move along seamlessly. With the automated workflow in CRM software, a faster turn-around time results in satisfied customers and increased sales.
With a good CRM system, your business can boost sales and leads. By remaining in contact with customers and following up on leads, you will build a good reputation for your business and increase word-of-mouth recommendations in return.
A tool like CampaignerCRM combines social and traditional CRM, as well as mobile CRM and a unique VIP support system with a live operator that updates your CRM account, allowing you to manage time efficiently. To view a demo of CampaignerCRM, visit to our eFax website.
The Modern, Mobile Real Estate Professional
According to a Holdcom infographic, approximately 50% of agents and 47% of brokers invested $500 - $2000 on technology this year. The article continues to explain how real estate professionals can maintain a modern, respectable reputation. To do so, the article states a real estate professional should:
- Put yourself out there. This increases word of mouth marketing. Increase your bids on search terms to ensure that you are one of the top results.
- Be mobile. As a real estate professional always on the go, it’s important to have the ability to manage your office from your mobile phone. An online fax service allows you to manage, send, and sign documents without having to print or scan them. A virtual phone system allows you to quickly and easily read and respond voicemails that are transcribed and sent to your phone.
- Stay organized. Use cloud services to keep track of your contacts. With an online fax service you will be able to deal with how do you fax from an iphone, not only can you sign and send vital documents straight from your smart phone, you can also tag important and archive documents safely and securely, to easily find them if needed.
- Make a great impression. Set up and engage regularly in the proper social media channels. Be prompt in response times to ensure your clients and prospective clients know they are your top priority.
By implementing these factors into your real estate business, you can attract more clients through referrals and a respectable reputation.
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